It’s no secret that the Mid-South has ranked as one of the most unfit regions in the country. According to the 2010 “F as in Fat” report, Mississippi ranks No. 1 in overall obesity rate and Tennessee is tied for second with Alabama.
For Phil Rogers, club director at Germantown Athletic Club, the summer months are a big draw for new memberships.
“We have a really large following for our outside pool and water park,” he said. “We have a 25-meter lap pool as well as a zero-entry splash pad, and that draws a particular summer crowd.”
This is the first year that the club, which opened in 1990 and counts more than 11,000 members, is offering a summer membership package that runs from Memorial Day to Labor Day. Rogers hopes to incentivize new members to stay on as permanent members when the summer ends. The club also offers month-to-month memberships throughout the rest of the year.